Public Health Communication and Marketing - MPH

Program Contacts

Program Director

Lorien Abroms

Practicum Director

Karyn Pomerantz

 

Advisor & Advising Info

Mission

Based on an ecological model of health, the mission of this program is to educate public health professionals to use communication and marketing as strategic tools to influence people, places, and environmental conditions in ways that advance public health objectives.

Goals

Our graduates will possess the skills necessary to become highly effective public health practitioners and leaders.  Their specific expertise in the strategic use of communication and marketing tools will enable them to work collaboratively with a broad range of other public health experts to plan high-impact health enhancement initiatives, and to implement or supervise the implementation of the communication and marketing components of public health initiatives.

Specifically, our students will become proficient at developing, implementing and evaluating:

  • Communication programs that help people make sound health decisions and effectively manage their health behaviors.
  • Marketing programs that improve the health capacity of communities by enhancing the competitiveness of the healthful (versus unhealthful) products and services offered to community members.
  • Communication programs that promote the adoption of policies – in the public and private sector – which enhance health.

Competencies

Program-Specific Competencies

Upon completion of the MPH Program in Public Health Communication and Marketing, students will be able to:

  • Apply an ecological framework to assess and promote population health.
    Students will be able to identify and assess people-based and place-based causes of health and disease.  They will also be able to apply this information to develop strategic plans, and to recommend and develop effective public health interventions. This includes, but is not limited to, the ability to understand and explain the potential and limitations of public health communication and marketing campaigns.
    Relevant courses: 
    PUBH 6503Intro to PubHlth Commnctn&Mktg 
    PUBH 6501Eval-HlthPromDiseasePrevPrgrms 
    PUBH 6574Pub Hlth Branding Theory&Pract 
    PUBH 6572Marketing Rsch for Publ Health 
    PUBH 6570AdvPublHlthComm: Theory & Prac 
    PUBH 6571Social Mktg: Theory & Practice 
    PUBH 6573Media Advocacy for Public Hlth 
  • Use marketing research to develop and improve public health programs.
    Students will understand and be able to explain the value of marketing research methods in creating public health programs. They will be grounded in public health research and evaluation methodologies and apply them in PHCM. Moreover, they will be able to apply a range of qualitative and quantitative marketing research techniques in creating, monitoring and continuously improving PHCM and other public health initiatives.
    Relevant courses: 
    PUBH 6503Intro to PubHlth Commnctn&Mktg 
    PUBH 6501Eval-HlthPromDiseasePrevPrgrms 
    PUBH 6502Practical Data Analysis: PCH 
    PUBH 6574Pub Hlth Branding Theory&Pract 
    PUBH 6572Marketing Rsch for Publ Health 
  • Develop communication programs to promote individual- and population-level behavior change.
    Students will understand the relevance of - and be able to apply - a range of communication, cognitive and behavioral science theories in the effective design and delivery of public health communication messages and campaigns.  This includes the ability to use formative research to design effective health messages, and the ability to plan and implement effective means of delivering health information to targeted populations.
    Relevant courses: 
    PUBH 6503Intro to PubHlth Commnctn&Mktg 
    PUBH 6574Pub Hlth Branding Theory&Pract 
    PUBH 6570AdvPublHlthComm: Theory & Prac 
  • Develop marketing programs to promote individual- and population-level behavior change and improve the health capacity of communities.
    Students will be able to plan and implement social marketing programs targeting consumers (i.e., the people most affected by the burden of the public health problem).  They will also be able to plan and implement social marketing programs that create environmental change by targeting the people who make decisions about products and services offered, and policies implemented, in various community settings. This includes developing effective distribution channels for public health products and services, and integrated marketing communication campaigns to support them.
    Relevant courses: 
    PUBH 6503Intro to PubHlth Commnctn&Mktg 
    PUBH 6574Pub Hlth Branding Theory&Pract 
    PUBH 6571Social Mktg: Theory & Practice 
  • Develop communication programs to promote the adoption of policies that enhance health.
    Students will understand the relevance of - and be able to apply - a range of theories and techniques to advocate for  policies that advance the public’s health. This includes the ability to effectively design messages for use in policy advocacy campaigns, and to plan and implement effective means of implementing policy advocacy campaigns.
    Relevant courses: 
    PUBH 6503Intro to PubHlth Commnctn&Mktg 
    PUBH 6570AdvPublHlthComm: Theory & Prac 
    PUBH 6573Media Advocacy for Public Hlth 
  • Evaluate public health communication and marketing initiatives.
    Students will be able to prepare program goals and objectives for health enhancement programs. They will also be able to conduct basic evaluations of public health communication and marketing programs, including working with stakeholders to plan and implement process and outcome evaluations of public health communication and marketing initiatives.
    Relevant courses: 
    PUBH 6503Intro to PubHlth Commnctn&Mktg 
    PUBH 6501Eval-HlthPromDiseasePrevPrgrms 
    PUBH 6574Pub Hlth Branding Theory&Pract 
    PUBH 6572Marketing Rsch for Publ Health 

 

Requirements

Course Requirements

MPH students who select the Public Health Communication and Marketing (PHCM) Program enroll in Core Courses (15 credits), Department- and Program-Specific Required Courses (16-18 credits) and program-specific electives (6 credits), and  SPH Electives (2-4 credits). The 45 credit hour requirement includes both Practicum and Capstone experiences (4 credits), where students apply their didactic education in real world settings. The specific course requirements are presented in the attached Program at a Glance sheet.

Begin planning Practicum during Year 1; complete Culminating Experience in Year 2.

Program Requirements 

Required core courses: 
PUBH 6001BiologicalConcepts/PublicHlth 
PUBH 6002Biostatistical Applic for PubH 
PUBH 6003Prin & Practice/Epidemiology 
PUBH 6004Env/Occ Hlth-Sustainable World 
PUBH 6006Mgt & Policy Approaches to PH 
PUBH 6007Social&BehaviorAppr-Pub.Hlth 
Required department courses: 
PUBH 6500Planning and Implementing Health Promotion Programs 
PUBH 6501Eval-HlthPromDiseasePrevPrgrms 
PUBH 6503Intro to PubHlth Commnctn&Mktg 
Required program courses: 
PUBH 6570AdvPublHlthComm: Theory & Prac 
PUBH 6571Social Mktg: Theory & Practice 
PUBH 6502Practical Data Analysis: PCH 
OR 
PUBH 6504Social and Behavioral Science Research Methods 
Program specific electives: 
6 credits from the following: 
PUBH 6572Marketing Rsch for Publ Health 
PUBH 6573Media Advocacy for Public Hlth 
or PUBH 6532Commnty Org,Devlpmnt&Advocacy
PUBH 6532Commnty Org,Devlpmnt&Advocacy 
PUBH 6574Pub Hlth Branding Theory&Pract 
PUBH 6575CommunSkills for PubHProfsnls 
Electives: 
4 credits from the following: 
PUBH 6249StatPackages/DataMgt&DataAnlys 
PUBH 6315Intro-Health Policy Analysis 
PUBH 6430Theories for Global Health Communication Interventions 
PUBH 6431Global Health Communication Strategies and Skills 
PUBH 6512Comm-OrientedPrimryCarePol&Iss 
PUBH 6515High Risk&Special Populations 
PUBH 6516Community Health InfoResources 
PUBH 6530Qual Methods/Hlth Promotion 
PUBH 6531HlthPromotion/HlthCareSettings 
PUBH 6536Workplace Health Promotion 
PUBH 6537Health Promotion & Aging 
PUBH 6552Women's Health 
PUBH 6553Adolescent Health 
PUBH 6556Maternal & Child Nutrition 
Select any SPHHS course(s) - with advisor's approval 
Practicum and culminating experience: 
PUBH 6014Practicum 
PUBH 6015Culminating Experience 

Graduation Requirements

  1. Graduate credit requirement: 45 graduate credits are required.
  2. Course requirements: Successful completion of the core courses and the program-specific courses are required.
  3. Grade point requirement: A 3.0 (B average) overall grade point average is required.
  4. Time limit requirement: The degree must be completed within four years.
  5. Transfer credit policy: Up to 12 graduate credits that have not been applied to a previous graduate degree may be transferred to the Master of Public Health program. Up to 18 credits may be transferred to the Master of Public Health from the SPH graduate certificate. Credits must have been earned from an accredited institution in the last 3 years with a grade point of 3.0 or better.

 

Past Program Guides

This is the current program guide for this program. Students should follow the course requirements from the year in which they entered the program. 

Past Guides: (PDFs include both information on the MPH and certificate programs)
 
Guides that are not available online can be accquired from the Academic Affairs Program Coordinator in the Dean's Office.