Public Health Communication and Marketing - MPH

Program Contacts

Program Director

Lorien Abroms

Practicum Director

Karyn Pomerantz

 

Advisor & Advising Info

Mission

Based on an ecological model of health, the mission of this program is to educate public health professionals to use communication and marketing as strategic tools to influence people, places, and environmental conditions in ways that advance public health objectives.

Goals

Our graduates will possess the skills necessary to become highly effective public health practitioners and leaders.  Their specific expertise in the strategic use of communication and marketing tools will enable them to work collaboratively with a broad range of other public health experts to plan high-impact health enhancement initiatives, and to implement or supervise the implementation of the communication and marketing components of public health initiatives.

Specifically, our students will become proficient at developing, implementing and evaluating:

  • Communication programs that help people make sound health decisions and effectively manage their health behaviors.
  • Marketing programs that improve the health capacity of communities by enhancing the competitiveness of the healthful (versus unhealthful) products and services offered to community members.
  • Communication programs that promote the adoption of policies – in the public and private sector – which enhance health.

Competencies

Upon completion of the MPH Program in Public Health Communication and Marketing, students will be able to:

  • Apply an ecological framework to assess and promote population health.

Students will be able to identify and assess people-based and place-based causes of health and disease.  They will also be able to apply this information to develop strategic plans, and to recommend and develop effective public health interventions. This includes, but is not limited to, the ability to understand and explain the potential and limitations of public health communication and marketing campaigns. Relevant courses: PubH 6503, 6501, 6574, 6572, 6570, 6571, and 6573.

 

  • Use marketing research to develop and improve public health programs.

Students will understand and be able to explain the value of marketing research methods in creating public health programs. They will be grounded in public health research and evaluation methodologies and apply them in PHCM. Moreover, they will be able to apply a range of qualitative and quantitative marketing research techniques in creating, monitoring and continuously improving PHCM and other public health initiatives. Relevant courses: PubH 6503, 6501, 6502, 6574, 6572.

 

  • Develop communication programs to promote individual- and population-level behavior change.

Students will understand the relevance of -- and be able to apply -- a range of communication, cognitive and behavioral science theories in the effective design and delivery of public health communication messages and campaigns.  This includes the ability to use formative research to design effective health messages, and the ability to plan and implement effective means of delivering health information to targeted populations. Relevant courses: PubH 6503, 6574, 6570.

 

  • Develop marketing programs to promote individual- and population-level behavior change and improve the health capacity of communities.

Students will be able to plan and implement social marketing programs targeting consumers (i.e., the people most affected by the burden of the public health problem).  They will also be able to plan and implement social marketing programs that create environmental change by targeting the people who make decisions about products and services offered, and policies implemented, in various community settings. This includes developing effective distribution channels for public health products and services, and integrated marketing communication campaigns to support them. Relevant courses: PubH 6503, 6574, 6571.

 

  • Develop communication programs to promote the adoption of policies that enhance health.

Students will understand the relevance of – and be able to apply -- a range of theories and techniques to advocate for  policies that advance the public’s health. This includes the ability to effectively design messages for use in policy advocacy campaigns, and to plan and implement effective means of implementing policy advocacy campaigns. Relevant courses: PubH 6503, 6570, 6573.

 

  • Evaluate public health communication and marketing initiatives.

Students will be able to prepare program goals and objectives for health enhancement programs. They will also be able to conduct basic evaluations of public health communication and marketing programs, including working with stakeholders to plan and implement process and outcome evaluations of public health communication and marketing initiatives. Relevant courses: PubH 6503, 6501, 6574, 6572.

Program Requirements

Graduate Credit Requirement.  45 graduate credits are required.

Course Requirements.  Successful completion of the Core Courses and the Program-Specific Courses are required.

  • Core Courses- 15 credits
  • Required Department Courses- 9 credits
  • Required Program-Specific Courses & Program Electives- 12 credits
  • Electives- 5 credits
  • Practicum & Culminating Experience - 4 credits

Grade Point Requirement.  A 3.0 (B average) overall grade point average is required.

Time Limit Requirement.  The degree must be completed within four years.

Transfer Credit Policy. Up to 12 graduate credits that have not been applied to a previous graduate degree may be transferred to the MPH. Up to 18 credits may be transferred to the MPH from the Milken Institute SPH Graduate Certificate.   Credits must have been earned from an accredited institution in the last 3 years with a grade point of 3.0 or better.

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Program-at-a-Glance

 

 

Master of Public Health

Public Health Communication and Marketing Program

2014-15

Program-at-a-Glance

Begin Planning Your Practicum During Year 1

Required Core Courses

REQUIRED CORE COURSES

Credits

Semester Offered

PubH 6001

Biological Concepts for Public Health

2

Fall, Spring, Summer I

PubH 6002

Biostatistical Applications for Public Health

3

Fall, Spring, Summer 10 wk

PubH 6003

Principles and Practice of Epidemiology

3

Fall, Spring, Summer 10 wk

PubH 6004

Environmental and Occupational Health in a Sustainable World

2

Fall, Spring, Summer I

PubH 6006

Management and Policy Approaches to Public Health

3

Fall, Spring, Summer 10 wk

PubH 6007

Social and Behavioral Approaches to Public Health

2

Fall, Spring, Summer

Total

Core Credits

15

 

Required Program-Specific Courses

REQUIRED DEPARTMENTAL COURSES (9 credits)

Credits

Semester Offered

PubH 6500

Planning and Implementing Health Promotion Programs

3

Fall, Spring

PubH 6501

Evaluation of Health Promotion/Disease Prevention Programs

3

Fall, Spring

PubH 6503

Introduction to Public Health Communication and Marketing

3

Fall, Spring

Total

Required Departmental Courses

9

 

REQUIRED PROGRAM COURSES  (7-9 credits)

 

 

PubH 6570

Advanced Public Health Communication: Theory and Practice

3

Fall

PubH 6502 or

PubH 6504

Practical Data Analysis for PCH or

Social & Behavioral Science  Research Methods (Prerequ Pubh 6002/6007)

1

3

Fall, Spring

PubH 6571

Social Marketing: Theory and Practice

3

Spring

PROGRAM-SPECIFIC ELECTIVES (select 6 credits)

PubH 6572

Marketing Research for Public Health

3

Spring

PubH 6573 or

PubH 6532

Media Advocacy in Public Health  or

Community Organization, Development and Advocacy

3

Fall

PubH 6574

Public Health Branding: Theory and Practice

2

Fall

PubH 6575

Communication Skills for Public Health Professionals

1

Fall, Spring

Total

Required Program Courses, Including Program-Specific Electives

13-15

 

ELECTIVES  (Select 2- 4 credits from list below or any program-specific electives above that have not been taken)

PubH 6249

Use of Statistical Packages: Data Management and Data Analysis

3

Fall, Spring

PubH 6315

Introduction to Health Policy Analysis

2

Fall, Spring

PubH 6430

Theories and Applications in Global Health Promotion

2

Spring

PubH 6431

Introduction to Global Health Communication Skills

2

Summer

PubH 6432

Global Social Marketing

2

Fall

PubH 6512

Community Oriented Primary Care:  Policy and Issues

2

Spring

PubH 6515

High Risk and Special Populations

2

Alternate Fall

PubH 6516

Community Health Information Resources

2

Fall, Spring

PubH 6530

Qualitative Methods in Health Promotion

2

Spring

PubH 6531

Health Promotion in Healthcare Settings

2

Spring

PubH 6536

Workplace Health Promotion

2

Summer

PubH 6537

Health Promotion and Aging

2

Summer

PubH 6552

Women’s Health

2

Spring

PubH 6553

Adolescent Health

2

Fall

PubH 6556

Maternal and Child Nutrition

1 – 2

Sum (1 cr) ; Spring (2 cr)

Electives

Any SPH course(s) – with Advisor’s approval

2

Fall, Spring, Summer

OTHER REQUIRED COURSES

PubH 6014.19

Practicum

2

See Advisor

PubH 6015.19

Culminating Experience

2

See Advisor

Course Distribution

Credits

 

Public Health Core Courses

15

 

Required Departmental Courses

9

Required Program Courses

7-9

Program-Specific Electives

6

Electives

2-4

Practicum

2

Culminating Experience

2

Total Degree Credits

45

 

Past Program Guides

This is the current program guide for this program. Students should follow the course requirements from the year in which they entered the program. 

Past Guides: (PDFs include both information on the MPH and certificate programs)
 
Guides that are not available online can be accquired from the Academic Affairs Program Coordinator in the Dean's Office.