Public Health Communication and Marketing - MPH
Based on an ecological model of health, the mission of this program is to educate public health professionals to use communication and marketing as strategic tools to influence people, places, and environmental conditions in ways that advance public health objectives.
Our graduates will possess the skills necessary to become highly effective public health practitioners and leaders. Their specific expertise in the strategic use of communication and marketing tools will enable them to work collaboratively with a broad range of other public health experts to plan high-impact health enhancement initiatives, and to implement or supervise the implementation of the communication and marketing components of public health initiatives.
Specifically, our students will become proficient at developing, implementing and evaluating:
- Communication programs that help people make sound health decisions and effectively manage their health behaviors.
- Marketing programs that improve the health capacity of communities by enhancing the competitiveness of the healthful (versus unhealthful) products and services offered to community members.
- Communication programs that promote the adoption of policies – in the public and private sector – which enhance health.
Upon completion of the MPH Program in Public Health Communication and Marketing, students will be able to:
- Apply an ecological framework to assess and promote population health.
Students will be able to identify and assess people-based and place-based causes of health and disease. They will also be able to apply this information to develop strategic plans, and to recommend and develop effective public health interventions. This includes, but is not limited to, the ability to understand and explain the potential and limitations of public health communication and marketing campaigns.
Relevant courses: PUBH 6503 Intro to PubHlth Commnctn&Mktg PUBH 6501 Eval-HlthPromDiseasePrevPrgrms PUBH 6574 Pub Hlth Branding Theory&Pract PUBH 6572 Marketing Rsch for Publ Health PUBH 6570 AdvPublHlthComm: Theory & Prac PUBH 6571 Social Mktg: Theory & Practice PUBH 6573 Media Advocacy for Public Hlth
- Use marketing research to develop and improve public health programs.
Students will understand and be able to explain the value of marketing research methods in creating public health programs. They will be grounded in public health research and evaluation methodologies and apply them in PHCM. Moreover, they will be able to apply a range of qualitative and quantitative marketing research techniques in creating, monitoring and continuously improving PHCM and other public health initiatives.
Relevant courses: PUBH 6503 Intro to PubHlth Commnctn&Mktg PUBH 6501 Eval-HlthPromDiseasePrevPrgrms PUBH 6502 Practical Data Analysis: PCH PUBH 6574 Pub Hlth Branding Theory&Pract PUBH 6572 Marketing Rsch for Publ Health
- Develop communication programs to promote individual- and population-level behavior change.
Students will understand the relevance of - and be able to apply - a range of communication, cognitive and behavioral science theories in the effective design and delivery of public health communication messages and campaigns. This includes the ability to use formative research to design effective health messages, and the ability to plan and implement effective means of delivering health information to targeted populations.
Relevant courses: PUBH 6503 Intro to PubHlth Commnctn&Mktg PUBH 6574 Pub Hlth Branding Theory&Pract PUBH 6570 AdvPublHlthComm: Theory & Prac
- Develop marketing programs to promote individual- and population-level behavior change and improve the health capacity of communities.
Students will be able to plan and implement social marketing programs targeting consumers (i.e., the people most affected by the burden of the public health problem). They will also be able to plan and implement social marketing programs that create environmental change by targeting the people who make decisions about products and services offered, and policies implemented, in various community settings. This includes developing effective distribution channels for public health products and services, and integrated marketing communication campaigns to support them.
Relevant courses: PUBH 6503 Intro to PubHlth Commnctn&Mktg PUBH 6574 Pub Hlth Branding Theory&Pract PUBH 6571 Social Mktg: Theory & Practice
- Develop communication programs to promote the adoption of policies that enhance health.
Students will understand the relevance of - and be able to apply - a range of theories and techniques to advocate for policies that advance the public’s health. This includes the ability to effectively design messages for use in policy advocacy campaigns, and to plan and implement effective means of implementing policy advocacy campaigns.
Relevant courses: PUBH 6503 Intro to PubHlth Commnctn&Mktg PUBH 6570 AdvPublHlthComm: Theory & Prac PUBH 6573 Media Advocacy for Public Hlth
- Evaluate public health communication and marketing initiatives.
Students will be able to prepare program goals and objectives for health enhancement programs. They will also be able to conduct basic evaluations of public health communication and marketing programs, including working with stakeholders to plan and implement process and outcome evaluations of public health communication and marketing initiatives.
Relevant courses: PUBH 6503 Intro to PubHlth Commnctn&Mktg PUBH 6501 Eval-HlthPromDiseasePrevPrgrms PUBH 6574 Pub Hlth Branding Theory&Pract PUBH 6572 Marketing Rsch for Publ Health
MPH students who select the Public Health Communication and Marketing (PHCM) Program enroll in Core Courses (15 credits), Department- and Program-Specific Required Courses (16-18 credits) and program-specific electives (6 credits), and SPH Electives (2-4 credits). The 45 credit hour requirement includes both Practicum and Capstone experiences (4 credits), where students apply their didactic education in real world settings. The specific course requirements are presented in the attached Program at a Glance sheet.
Begin planning Practicum during Year 1; complete Culminating Experience in Year 2.
|Required core courses:|
|PUBH 6002||Biostatistical Applic for PubH|
|PUBH 6003||Prin & Practice/Epidemiology|
|PUBH 6004||Env/Occ Hlth-Sustainable World|
|PUBH 6006||Mgt & Policy Approaches to PH|
|Required department courses:|
|PUBH 6500||Planning and Implementing Health Promotion Programs|
|PUBH 6503||Intro to PubHlth Commnctn&Mktg|
|Required program courses:|
|PUBH 6570||AdvPublHlthComm: Theory & Prac|
|PUBH 6571||Social Mktg: Theory & Practice|
|PUBH 6502||Practical Data Analysis: PCH|
|PUBH 6504||Social and Behavioral Science Research Methods|
|Program specific electives:|
|6 credits from the following:|
|PUBH 6572||Marketing Rsch for Publ Health|
|PUBH 6573||Media Advocacy for Public Hlth|
|or PUBH 6532||Commnty Org,Devlpmnt&Advocacy|
|PUBH 6532||Commnty Org,Devlpmnt&Advocacy|
|PUBH 6574||Pub Hlth Branding Theory&Pract|
|PUBH 6575||CommunSkills for PubHProfsnls|
|4 credits from the following:|
|PUBH 6315||Intro-Health Policy Analysis|
|PUBH 6430||Theories for Global Health Communication Interventions|
|PUBH 6431||Global Health Communication Strategies and Skills|
|PUBH 6515||High Risk&Special Populations|
|PUBH 6516||Community Health InfoResources|
|PUBH 6530||Qual Methods/Hlth Promotion|
|PUBH 6536||Workplace Health Promotion|
|PUBH 6537||Health Promotion & Aging|
|PUBH 6552||Women's Health|
|PUBH 6553||Adolescent Health|
|PUBH 6556||Maternal & Child Nutrition|
|Select any SPHHS course(s) - with advisor's approval|
|Practicum and culminating experience:|
|PUBH 6015||Culminating Experience|
- Graduate credit requirement: 45 graduate credits are required.
- Course requirements: Successful completion of the core courses and the program-specific courses are required.
- Grade point requirement: A 3.0 (B average) overall grade point average is required.
- Time limit requirement: The degree must be completed within four years.
- Transfer credit policy: Up to 12 graduate credits that have not been applied to a previous graduate degree may be transferred to the Master of Public Health program. Up to 18 credits may be transferred to the Master of Public Health from the SPH graduate certificate. Credits must have been earned from an accredited institution in the last 3 years with a grade point of 3.0 or better.
Past Program Guides
This is the current program guide for this program. Students should follow the course requirements from the year in which they entered the program.