Jerry Franz is an Adjunct Instructor in the Department of Prevention and Community Health, in the Public Health Communications and Marketing Program (PHCM). Additionally, he serves as an Academic Adviser for all PHCM students and some students in the Maternal and Child Health (MCH), Health Promotion (HP), and Community Oriented Primary Care (COPC) programs. He also interacts with prospective students who are seeking more information on these programs. Jerry has been affiliated with the Department of Prevention and Community Health since 2007.
Jerry is a career practitioner in health communications and social marketing. He has 40+ years of experience in the private and non-profit sectors, working for companies and organizations such as the American Diabetes Association (ADA), where for 11 years he was National Vice President of Communications, and Porter Novelli, one of the pioneering firms in the area of social marketing, where he directed a variety of programs for clients, including communication to support the rollout of the 2005 Dietary Guidelines for Americans.
While with the ADA, Jerry was the organization's representative for collaborations with the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC), helping to build strong partnerships and alliances, such as with the 2001 roll out of the results of the landmark Diabetes Prevention Program, a large NIH study that proved prevention or delay of type 2 diabetes is possible. He was a member of ADA’s senior staff team that created a unique collaboration with the American Cancer Society and the American Heart Association, focused on primary prevention of cancer, diabetes, heart disease and stroke. Early in his career with Porter Novelli, Jerry worked on teams that developed and implemented the first social marketing/public health awareness campaigns for high blood pressure, high blood cholesterol, and breast cancer.
At the beginning of his career, Jerry was trained in focus group moderation and survey development and analysis for audience segmentation and program planning and implementation, and he has directed a variety of public awareness campaigns in a number of health-related areas. He is an expert in diabetes-related health and advocacy communications. Additionally, as a volunteer, Jerry has served as the host of an online video podcast series called "Health Matters at Work," which was offered by Community Health Charities. Previously, he also served as a member of the Operations Committee of the National Diabetes Education Program (NDEP), a joint program of the National Institute of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health, and the Centers for Disease Control and Prevention.
He is a member of the American Public Health Association (APHA), and presented at the APHA's 2019 national conference on a partnership program that supports the federal Office of Disease Prevention and Health Promotion's Healthy People program.